AWS Global Accelerator : Grow and Accelerate Your Business with the Power of AWS Global Accelerator

Cloud services, such as AWS, enable businesses to rapidly scale up or down their infrastructure as needed, without the need for large upfront hardware investments.

This allows businesses to respond quickly to changes in demand while also lowering costs. Cloud services enable businesses to deploy diverse services, from storage and computing power to machine learning and analytics.     

This article will go over the advantages of utilizing AWS Global Accelerator and how it may assist companies in achieving their goals.

What Is the AWS Global Accelerator and What Are Its Benefits for Users? 

The AWS Global Accelerator program helps businesses improve their performance and accessibility. It uses Anycast technology to route traffic to the AWS region with the lowest latency for quicker application and service access.

Using AWS Global Accelerator has the following advantages:

  • Performance Gains 

    AWS Global Accelerator can greatly increase the performance of apps and services by directing traffic to the best location for each user. This may lead to quicker page loads and enhanced user experience. 

  • Increased Availability  

    AWS Global Accelerator can assist in making sure that applications and services continue to be available even in the case of an outage in a particular location by routing traffic to other AWS regions.

  • Simplified Traffic Management

    AWS Global Accelerator gives users access to apps and services via a single static IP address, simplifying traffic management and enhancing security.

  • Cost-effective

    AWS Global Accelerator can assist in lowering expenses associated with data transfer and infrastructure management by diverting traffic to the most advantageous location.

  • Flexibility 

    AWS Global Accelerator is a flexible solution for enterprises of all sizes because it can be used to enhance the performance of both internal and external applications.

How Does the Aws Global Accelerator Work and How Can It Be Customized for Different Businesses?

AWS Global Accelerator routes traffic to the AWS region with the lowest latency for each user. When a user enters an application or service, the traffic is routed to the nearest available endpoint.  

It uses the Border Gateway Protocol (BGP) to advertise the static IP addresses of the accelerators to internet service providers in order to route traffic to the most favorable location (ISPs). 

AWS Global Accelerator can be modified in several ways for various businesses:

  1. 1

    Routing Policies

    Businesses can select from a variety of routing policies, such as "geo" or "weighted," to route traffic to various locations according to the user's location or the volume of traffic.

  2. 2

    Health Checks 

    Organizations can set up health checks to keep track of the application endpoints' accessibility and direct traffic to functional endpoints.

  3. 3

    Custom Domains

    Companies can link their accelerators with custom domains to make it simpler for users to connect to the application.

  4. 4


    AWS Global Accelerator can interface with other AWS services like AWS WAF for web application firewall and AWS Shield for DDoS prevention.

  5. 5

    Integration with Other Aws Services 

    To enhance the performance of the applications, AWS Global Accelerator can be linked with other AWS services, including Elastic Load Balancing, Amazon CloudFront, and Amazon Elastic Container Service. 

    Overall, routing policies, health checks, custom domains, security, and integration with other services may all be altered to fit the unique requirements of various enterprises.

Examples of Companies That Have Benefited from the AWS Global Accelerator 

Numerous businesses have profited from utilizing the AWS Global Accelerator. Here are a few illustrations:


To enhance the functionality of its mobile and web applications, the real estate website Zillow employs AWS Global Accelerator. 

They have been able to lower latency and enhance the user experience by routing traffic to the nearest AWS region.


To increase the accessibility and effectiveness of its services, GoDaddy, a provider of website hosting and domain name registration, employs AWS Global Accelerator. 

To ensure that users can access their services promptly and reliably, they employ the service to route traffic to the closest AWS region.

What Are Some of the Challenges Associated with Using the Aws Global Accelerator, and How Can They Be Overcome?

There are several advantages to adopting AWS Global Accelerator for organizations, but there are also some drawbacks.  

  • Complex Configuration

    Setting up and configuring an AWS Global Accelerator can be time-consuming and complex, particularly for companies that are unfamiliar with the service or with AWS in general.

  • Cost

    While AWS Global Accelerator can assist organizations in lowering expenses related to infrastructure management and data transfer, the service can be expensive for companies with high traffic volumes. 

  • Limited Control 

    Businesses might not be able to properly optimize their traffic for their unique needs due to their limited control over the traffic routing.

  • Limited Visibility

    It may be challenging for businesses to analyze and diagnose problems when they have limited visibility into how traffic is being routed.

  • Security

    Because the program's traffic is routed through a single static IP address, the attack surface might be widened, and the application made more susceptible to DDoS attacks.


  1. 1

    Planning and testing in advance of deployment.

  2. 2

    Utilizing a pay-as-you-go model for the service to control costs.

  3. 3

    Utilizing health checks and routing strategies to optimize traffic for certain requirements.

  4. 4

    Gaining access to the traffic routing using monitoring and logging technologies.

  5. 5

    To defend against DDoS assaults, use extra security measures like AWS Shield or AWS WAF.

AWS Global Accelerator can provide businesses with a variety of advantages, but it also has certain drawbacks. Businesses may make the most of the service and accomplish their objectives by being aware of these difficulties and taking action to address them.

AWS Global Accelerator vs. Amazon CloudFront: Features, Use Cases & Pricing Comparison   

Amazon Web Services (AWS) provides two services that can be used to increase the performance and accessibility of programs and services: AWS Global Accelerator and Amazon CloudFront. They have various features and pricing structures and are made for various use cases.  


AWS Global Accelerator

Amazon CloudFront


  • It is a service that uses Anycast technology to

    ensure that traffic is directed to the closest and most available endpoint.

  • It gives users a single static IP address to access applications and services. making it easier to manage traffic.

  • Traffic is routed to the best AWS region for each user based on the lowest latency.

  • It is a content delivery network (CDN) that uses a network of edge sites to distribute content to users.

  • It reduces latency and boosts the functionality of apps and services by caching and delivering material from a network of edge sites. 

  • It offers security, DDoS defense, and WAF features.  

use cases

AWS Global Accelerator is the most effective traffic routing tool for a particular application or service.

Amazon CloudFront is the most effective delivery method for static and dynamic online material, streaming media, and software downloads.


You are charged a fixed hourly fee of $0.025 for each accelerator that is provisioned and an additional fee above your standard Data Transfer rates known as a Data Transfer-Premium fee (DT-Premium). 

Pricing varies depending on usage type, geographical region, and feature selection; pricing for all options is available on the AWS website. 

You can get started using Amazon CloudFront as part of the AWS Free Usage Tier.

What Are the Main Things to Consider When Choosing the Right Service for Your Business? 

There are a few important factors to take into account while deciding between AWS Global Accelerator and Amazon CloudFront, or any other service, to make the best choice for your company:

  • Performance and Latency 

    Take into account the expected performance and latency needs of your company. Although they do so in various ways, both services can enhance the performance of applications and services.  

    Amazon CloudFront provides content from a network of edge sites to reduce latency, while AWS Global Accelerator sends traffic to the best AWS region for each user based on the lowest latency.

  • Security 

    Take into account your company's security needs. Both services offer security-enhancing features, although the degree of protection and the particular features they offer may vary.

  • Cost

    Take into account the prices connected with each service. Businesses should take into account the costs involved with data transport, data processing, and infrastructure management because both services have different price structures.

  • Integration

    Take into account the ability of both services to integrate with other AWS services to boost application performance.

Wrapping Up

Both AWS Global Accelerator and Amazon CloudFront are services offered by Amazon Web Services that aim to enhance the performance and user experience of software and services. 

While both can improve an application's performance and availability, their intended purposes differ. Businesses should consider their specific needs and use cases, as well as factors such as pricing, security, scalability, and integration when deciding which service to use.

About the author


Youssef is a Senior Cloud Consultant & Founder of

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